Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Pada Toko Hijab Milea Fashion BTC Solo
Keywords:
Marketing Mix, Sales Level, Product, Price, Place/Distribution, PromotionAbstract
This research aims to determine the partial influence of the marketing mix consisting of product, price, place/distribution, and promotion on the level of sales at the Milea Fashion BTC Solo Hijab Shop, and aims to determine the simultaneous influence of the marketing mix consisting of product, price, location/distribution, and promotions on sales levels at the Milea Fashion BTC Solo Hijab Shop. The method used in this research is a quantitative method. The data analysis tool used is multiple linear regression using SPSS 23, while data collection is by interview. The research respondents were 70 consumers of the Milea Fashion BTC Solo Hijab Shop who were taken using purposive sampling. Data was collected using a questionnaire filled out by respondents at the Milea Fashion BTC Solo Hijab Shop. The results of this research state that: simultaneously the marketing mix variables consisting of product, price, place/distribution, and promotion have a significant effect on the level of sales at the Milea Fashion BTC Solo Hijab Shop. Product and place/distribution have no significant effect on the level of sales at the Milea Fashion BTC Solo Hijab Shop. Prices and promotions have a significant effect on sales levels at the Milea Fashion BTC Solo Hijab Shop.References
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