Pengaruh Harga, Kualitas Pelayanan Dan Penerapan Prinsip Syariah Terhadap Minat Konsumen Syariah Hotel Solo
Keywords:
Price, Service Quality, Application of Sharia Principles, Consumer InterestAbstract
This study was conducted to determine the effect of price, service quality and application of sharia principles on consumer interest in Syariah Hotel Solo. The independent variables in this study are the price, quality of service and the application of sharia principles. Bound variables are consumer interests. The data in this study was obtained from the questionnaire to 80 respondents. The analysis method used is quantitative analysis, namely validity and reliability, classical assumption test, multiple linear regression test, F test, t test and determination coefficient test. The results of the t test research show that the price variable has a positive and significant effect on consumer interest, the quality variable has a positive and significant effect on consumer interest, the variable implementing sharia principles has a significant negative effect on consumer interest. The results of the F test research on the variables of price, service quality and application of sharia principles together or simultaneously influence consumer interest. The results of the Adjusted R Square coefficient of determination test show that the variables price, service quality and application of sharia principles have a proportional influence of 92.5% on consumer interest, the remaining 0.075% is influenced by other variables.References
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