Pengaruh Promosi, Harga dan Kualitas Produk Fashion Anak Muslim Terhadap Minat Beli Konsumen Pada Toko Zeo Fashion Kids Nogosari Boyolali

Abstract

The aim of this research is to find out whether promotion, price and product quality variables influence consumer buying interest in the Zeo Fashion Kids Nogosari Boyolali Store. Quantitative methods were used in this research. The sampling technique used purposive sampling with a total of 60 respondents. This research uses three independent variables and one dependent variable. The results of this research indicate that the promotion and price variables have no effect on consumer buying interest at the Zeo Fashion Kids store. This is expressed by the t test where the calculated t value < t table, with the supply variable 0.902 < 2.002 and the price variable 1.457 < 2.002. The product quality variable influences consumer buying interest at the Zeo Fashion Kids store as shown in the calculated t value > t table where 4.814 > 0.002. In this case there are three independent variables, namely advertising, price and product quality which influence consumer buying interest which is expressed by f-value > f-table which is calculated using the f test where 418.815 > 2.766.