Pengaruh Literasi Keuangan, Media Sosial dan Gaya Hidup Terhadap Keputusan Penggunaan Shopee PayLater (Studi Kasus Generasi Muda Muslim di Kabupaten Boyolali)
Keywords:
Financial literacy, Social media, Lifestyle and Usage decisionsAbstract
This research aims to examine the influence of financial literacy, social media and lifestyle on the decision to use Shopee PayLater (Case study of the young Muslim generation in Boyolali district). Sampling was carried out using a non-probability method, namely using a purposive sampling technique. The sample used in this research was 70 respondents. The dependent variable (Y) in this research is the decision to use Shopee PayLater. Meanwhile, the independent variables (X) in this research are financial literacy (X1), social media (X2) and lifestyle (X3). The data analysis method used in this research is multiple linear regression analysis. Partial research results show that financial literacy (X1) is 0.045 <0.05, therefore it has a positive and significant influence on usage decisions. Meanwhile, social media (X2) is 0.003 < 0.005, therefore has a positive and significant influence on usage decisions, and lifestyle (X3) is 0.000 < 0.005, which has a positive and significant influence on usage decisions. The coefficient of determination R2 in this study was 76.1%, this proves that the decision variable to use Shopee PayLater is influenced by financial literacy, social media and lifestyle.References
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