Pengaruh Harga Produk, Kualitas Pelayanan dan Lokasi Dalam Perspektif Ekonomi Islam Terhadap Kepuasan Konsumen di Icore Service

Abstract

This studys aims to test and analyze the influence of price, service quality and location on consumer satisfaction from an Islamic economic perspective at Icore Service. In this research, a quantitative descriptive approach. The technique is collected in the form of primary data through questionnaire data distributed to respondents, called a questionnaire. The data collection technique uses Purposive Sampling collection technique, which is a sampling technique with certain criteria, so this research was carried out by distributing questionnaires and carried out by 100 consumers at Icore Service. From this research, the price variable does not have a significant effect on consumer satisfaction with a regression equation result value of (-0.049) with a tcount value of 0.552 which is smaller than the ttable value of 1.66071 and has a Sig value of 0.552 which is more than 0.05. Service quality does not have a significant effect on consumer satisfaction with a regression value of 0.029 and a tcount value of 0.408 which is smaller than ttable 1.66071 and has a Sig value of 0.648 which is more than 0.05. The location variable has a significant effect on consumer satisfaction with a regression value of 0.476 and a tcount value of 5.806 which is greater than ttable 1.66071 and has a Sig value of 0.000 which is less than 0.05. Price, service quality and location together have a significant effect on customer satisfaction of 26.1%.