Pengaruh Fasilitas Hotel Kualitas Pelayanan dan Penerapan Prinsip Syariah Terhadap Kepuasan Konsumen (Studi Kasus Konsumen Syariah Hotel Solo)

Abstract

The aim of this research is to find out whether hotel facilities, service quality and implementation of sharia principles influence customer satisfaction at Syariah Hotel Solo. This type of research is quantitative, the data collection technique is by distributing questionnaires. The total sample for this study was 75 people, which refers to 25 times the number of 3 variables. The dependent variable is customer satisfaction and the independent variables are hotel facilities, service quality and application of sharia principles. The data analysis methods used are descriptive statistical tests, validity tests, reliability tests, classical assumption tests. for hypothesis testing using multiple linear regression tests, t tests, F tests, and coefficient of determination tests. From the results of this research it can be concluded that hotel facilities have a positive effect on consumer satisfaction with a t count > t table value of 2.788 > 1.994 and service quality has a positive effect on consumer satisfaction with a t count > t table value of 3.909 > 1.994. However, the application of sharia principles has no effect on consumer satisfaction with a calculated t value < t table of 1.423 < 1.994. The F test results have a significance value of 0.000. From these results it is known that the significance value is smaller than 0.05 (5%), thus it can be concluded that this regression model is suitable for use and the independent variables together have an effect on the dependent variable. So it can be concluded that of the three independent variables that have no effect on the dependent variable is the variable of application of sharia principles and the results of the F test can be concluded that the regression model is suitable for use and the independent variables together have an effect on the dependent variable.