Pengaruh Lingkungan Sosial dan Gaya Hidup Terhadap Perilaku Konsumtif Pengguna Shopee Paylater Dalam Perspektif Ekonomi Islam
Keywords:
Social Environment, Lifestyle, Consumer Behavior, Shopee PayalaterAbstract
The aim of this research is to find out whether the social environment and lifestyle influence the consumptive behavior of shopee paylater users from an Islamic economic perspective. The methods used in this research is quantitative method with multiple linear analysis tests, t tests, F tests and coefficients of determination. In sampling formula is used, namely multiplying 25 by independent variables to obtained 50 respondents. Meanwhile, processing the data resulting from of numbers uses the IBM Statistic program SPSS 2023 for windows. The result of data processing showthat: (1) The social environmental influence variable obtains a sign value 0.862>0.05 and the tcountttable, namely 4.269>2.01063, then H0 is rejected and Ha accepted. This mean that partially there is a positive and significant influence on consumer behavior. (2) The results of the F test show that the Fcount value is 18.034>3,20 Ftable and a significance level of 0,000<0.05, then H0 was refused and Ha received. This mean that the social environment and lifestyle together influence consumer behavior. (3) Meanwhil, the results of the coefficient test show that the influence of the social environment and lifestyle variable R2 is 55,9% on consumer behavior.References
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