Pengaruh Lokasi, Merek dan Motif Emosional Dalam Keputusan Menggunakan Lembaga Amil Zakat di Jatinom, Klaten

Abstract

The purpose of this research is to find out whether location, brand and emotional motives affect the decision to use amil zakat institutions in the Jatinom Klaten District community. This type of research is quantitative, the data collection technique is by distributing questionnaires. The dependent variable is the decision to use the amil zakat institution and the independent variables are location, brand and emotional motives. The data analysis method used is descriptive statistical test, validity test, reliability test, classical assumption test. for hypothesis testing using multiple linear regression tests, ttests, Ftests, and coefficient of determination tests. It is known that the t value on the Location variable is 1.755 and the t table is 1.99394, it means that the Location variable partially does not have a significant effect on the decision to use the amil zakat institution. The t value on the Brand variable is 2.689 and the t table is 1.99394, so it means that the Brand variable partially has a significant effect on the decision to use the amil zakat institution. the t value on the Emotional Motive variable is 1.709 and the t table is 1.99394, so it means that the Emotional Motive variable partially does not have a significant effect on the decision to use the amil zakat institution. The significance value of the F test is 0.000. From these results it is known that the significance value is less than 0.05 (5%), thus it can be concluded that this regression model is feasible to use and the independent variables jointly affect the dependent variable. It can be concluded that of the three independent variables that have no effect on the dependent variable are the Location variable and Emotional Motives, if using the F test from the results it can be concluded that the regression model is feasible to use.