Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Motivation Terhadap Pembelian Impulsif Konsumen Thrift Shop Klaten dalam Perspektif Ekonomi Islam
Keywords:
Shopping Lifestyle, Fashion Involvement, Hedonic Shopping Motivation, Impulse BuyingAbstract
The research aims to determine the influence of shopping lifestyle, fashion involvement and hedonic shopping motivation on impulse buying among thrift shop consumers in Klaten form an Islamic economic prespective. The population in this study are thrift shop consumers who live in Klaten Regency. While the sample in this study smounted 75 respondents. The research method used is a quantitative method. The data analysis method used is multiple linier regretion analysis. Research results show that: 1) the shopping lifestyle variable has a positive and significant effect on impulse buying with significant effect on impulse buying with a significant value of 0,008 < 0,05 and a calculated t value 2,751 > t table 1,99394. 2) the fashion involvement variable has no effect on impulse buying with significant value 0,875 > 0,05 and a calculated t value 0,159 < t table 1,99394. 3) the hedonic shopping motivation variable has a positive and significant effect on impulse buying with significant value 0,005 < 0,05 and a calculated t value 2,871 > t table 1,99394.References
Ferdinand, A. (2014). Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Febrilia, I., & Warokka, A. (2021). “Consumer Traits And Situational Factors: Exploring The Consumer’s Online Impulse Buying In The Pandemic Time. Social/Sciences & Humanities Open 4 (1), 100-182.
Fitriani, D. D., & Auliya, Z. F. (2023). Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Shopping Enjoyment Terhadap Pembelian Impulsif Konsumen Fashion Di Shopee. Skripsi. Surakarta: Program Studi Manajemen Bisnis Syariah UIN Raden Mas Said.
Irawan, F. (2021). “Pengaruh Fashion Involvement, Hedonic Shopping Motives dan Shopping Lifestyle Terhadap Pembelian Impulsif Pada Konsumen Distro Glows Kebumen”. Directoral Disertation, Universitas Putra Bangsa.
Japarianto, E., & Sugiharto, S. (2012). “Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya”. Jurnal Manajemen Pemasaran 6 (1), 32-41.
Mahmudah, A. R. (2020). “Pengaruh Shopping Lifestyle, Fashion Involvement dan Discount Terhadap Impulse Buying pada Mahasiswa Pengunjung Rita Pasaraya Wonosobo (Studi Kasus pada Mahasiswa Fakultas Ekonomi UNSIQ)”. Journal of Economic Business and Engineering (JEBE) 1 (2), 290-299.
Perdede, E. R., Akhmad, I., & Kinasih, D.D. (2023). “Pengaruh Trend Fashion dan Harga Terhadap Keputusan Pembelian Pakaian Bekas Impor di Online Shop Pekanbaru”. Jurnal Ilmiah Mahasiswa Merdeka EMBA 2 (1), 69-77.
Pujoharso, C. (2012). “Teori Konsumsi Keynes Terhadap Pola Konsumsi Makanan Masyarakat Indonesia”. Jurnal Ilmiah Mahasiswa FEB 1 (2)
Tuzzahra, M. N., & Tirtayasa, S. (2020). “Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Pelanggan Zalora di Kota Medan”. Jurnal SALMAN (Sosial dan Manajement) 1 (2), 19-30.
Utami, B. (2016). Pengaruh Nilai Belanja Hedonik Terhadap Impulse Buying Dengan Emosi Positif Sebagai Variabel Perantara. Skripsi. Yogyakarta: Program Studi Manajemen Universitas Negeri Yogyakarta.
Widyaratna, L., & Zainuri, A. (2023). “Pengaruh Brand Image, Harga dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Preloved di Thriftshop”. JCS: Journal of Comprehensive Science 2 (4), 941-948.
