Pengaruh Kualitas Produk, Pelayanan dan Nilai Syariah Terhadap Minat Nasabah Menabung di KSPPS BMT An-Nuur Cabang Nogosari

Abstract

This research aims to determine and analyze the influence of product quality, service and sharia values on customers' interest in saving at KSPPS BMT An-Nuur Nogosari Branch. This research uses quantitative field research methods with the methods used in this research being classical assumption testing, multiple linear analysis with hypothesis testing, namely the F test and t test, hypothesis testing as well as interview methods, documentation, and using questionnaire data collection techniques, assisted by SPSS (Statistical Package For Social Science) computer program. The population of this research is customers who save at KSPPS BMT An-Nuur Nogosari Branch with 75 people as samples. Sampling was carried out using purposive sampling. The results of this research show that product quality and sharia values have a positive and significant effect on customers' interest in saving. The service quality variable has a significant negative effect on customers' interest in saving.