Pengaruh Digital Marketing, E-commerce dan Literasi Keuangan Syariah Terhadap Pendapatan Usaha Mikro Kecil Menengah (UMKM) di Beteng Trade Center Surakarta
Keywords:
Digital Marketing, E-commerce, Sharia Financial Literacy, Micro, Small and Medium Enterprises (MSME) IncomeAbstract
The aim of this research is to find out whether digital marketing, e-commerce and sharia financial literacy have an effect on the income of micro, small and medium enterprises (MSMEs) at Beteng Trade Center Surakarta. This type of research is quantitative, the data collection technique is by distributing questionnaires. The dependent variable is income of micro, small and medium enterprises (MSMEs) and the independent variables are digital marketing, e-commerce and sharia financial literacy. The data analysis methods used are descriptive statistical tests, validity tests, reliability tests, classical assumption tests. for hypothesis testing using multiple linear regression tests, t tests, F tests, and coefficient of determination tests. It is known that the calculated t value for the Digital Marketing variable is 4.246 and the t table is 1.988, so this means that the Digital Marketing variable partially has a significant effect on the income of micro, small and medium enterprises (MSMEs). That the calculated t value for the E-commerce variable is 9.072 and the t table is 1.988. So this means that the E-commerce variable partially has a significant effect on the income of micro, small and medium enterprises (MSMEs). The calculated t value for the Sharia Financial Literacy variable is -2.74 and the t table is 1.988, so this means that the Sharia Financial Literacy variable partially does not have a significant effect on the income of micro, small and medium enterprises (MSMEs).References
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