Pengaruh Labelisasi Halal, Fasilitas dan Promosi Terhadap Kepuasan Konsumen (Studi Kasus Pada Seblak Endes Cabang Colomadu Kabupaten Karanganyar)

Abstract

This research aims to determine the influence of halal labeling variables, facilities and promotions on consumer satisfaction (case study at Seblak Endes Colomadu Branch). The population in this study were all consumers of Seblak Endes Colomadu Branch. This research uses a quantitative approach using survey methods. The sampling technique in this research used probability sampling with a total of 75 respondents. The data collection technique uses a questionnaire processed using SPSS version 23. Data analysis uses multiple linear regression. Partial research results (t test) show that the halal labeling variable t is 0.089 > t table 1.993 so that the halal labeling variable does not have a significant effect on consumer satisfaction, the facility variable is t 8.709 > t table 1.993, the promotion variable is t 2.981 > t table 1,993. So it is stated that the facility and promotion variables have a significant effect on consumer satisfaction at Seblak Endes Colomadu Branch. Simultaneous research results (F test) show a significant relationship between halal labeling, facilities and promotion and the calculated f result is 32.881 and F table 2.733647 and has a significance of 0.000 < 0.05, meaning F calculated > t table. So the decision Ho is rejected and Ha is accepted, thus simultaneously the three independent variables have a significant effect on consumer satisfaction at Seblak Endes Colomadu Branch.