Pengaruh Marketing dan Harga Produk UMKM dalam Perspektif Islam Terhadap Peningkatan Omset Penjualan UMKM Kartasura

Abstract

The aim of this research is to find out whether marketing and prices influence the sales turnover of MSMEs in Kartasura. This type of research is quantitative, the data collection technique is by distributing questionnaires. The dependent variable is sales turnover and the independent variables are marketing and price. The data analysis methods used are descriptive statistical tests, validity tests, reliability tests, classical assumption tests. for hypothesis testing using multiple linear regression tests, t tests, F tests, and coefficient of determination tests. It is known that the calculated t value for the marketing variable is 6.111 and the t table is 1.993, so this means that the marketing variable partially has a significant effect on sales turnover. It is known that the calculated t value for the price variable is 3.025 and the t table is 1.993, so this means that the price variable partially has a significant effect on sales turnover. The significance value of the F test is 0.000. From these results it is known that the significance value is smaller than 0.05 (5%), thus it can be concluded that this regression model is suitable for use and the independent variables together have an effect on the dependent variable. It can be concluded that the two independent variables have an effect on the dependent variable, namely the sales turnover variable. If you use the F test from the results, it can be concluded that the regression model is suitable for use and the independent variables together have an effect on the dependent variable.