Analisis Strategi Pemasaran Syariah Terhadap Toko Busana Sumber Rejeki Barokah di Desa Sanggrahan, Kec. Grogol, Kab. Sukoharjo dalam Meningkatkan Volume Penjualan

Abstract

This research aims to determine the obstacles in increasing volume ad sales from an Islamic perspective. This research method uses a qualitative approach. Data sources in this research use primary data and secondary data. The data collection techniques used were observation, interviews, and documentation. The result of this research are 1.) Constrains that exist in marketing and solution at the the Sumber Rejeki Barokah Muslim Fashion Store, such as product, price, place, and promotions. 2.) marketing strategies and those implemented in increasing sales at the Sumber Rejeki Barokah Muslim Fashion Store using the 7P marketing strategies, namely product, price, place, promotoon, process, and real evidence. The impact resulting from implementing a marketing strategies is to make product sales develop and incerease so that from year to year the number of sales of muslim fashion products can increase.