Pengaruh Label Halal, Kualitas Produk, dan Strategi Pemasaran Syariah Terhadap Minat Beli B erl Cosmetics (Studi Kasus Pada Konsumen Surakarta)
Keywords:
Halal Label, Product Quality, Sharia Marketing Strategie, Purchase IntentionAbstract
This study aims to find evidence of the influrnce of halal labels, product quality, sharia marketing strategies. This type of research is quantitative research. The population in this study were Surakarta people who had bought or had never bought B erl cosmetics products. The sampling technique used an accidental technique with a total of 75 respondents. This study uses validity test methods, reliability tests, classic assumption tests, hypothesis testing with the help of SPSS. The results of this study used a hypothesis test in the t-test section which showed that each variable had a significant effect on purchase intention with the same significant value of 0.000 <0.05. The results of the hypothesis test of the F test section show that the halal label, product quality, sharia marketing strategies together effect on purchase intention.References
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