Strategi Pemasaran Dalam Meningkatkan Kepercayaan Jamaah Umrah PT. Madinah Iman Wisata di Surakarta
Keywords:
Strategy, Marketing, TrustAbstract
This study aims to determine the marketing strategy in increasing the trust of prospective Umrah pilgrims from PT. Medina Iman Wisata in Surakarta in increasing the trust of pilgrims guided by strategies in determining product, price, distribution and promotion. This research is a descriptive qualitative research that organizes according to observational data, interviews, documentation by sorting them into one unit that can be used as a source of data that is considered important to study and decide what to put forward regarding the marketing strategy of PT. Medina Faith Tourism in Surakarta. From the research results, the authors get some findings, the marketing strategy of PT. Medina Iman Wisata Surakarta in increasing the trust of Umrah pilgrims is by conducting online and offline promotions, word of mouth, improving services to pilgrims, and maintaining the trust that has been given by Umrah pilgrims to the company.References
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