Pengaruh Harga, Kualitas Pelayanan, dan Promosi dalam Perspektif Ekonomi Islam Terhadap Keputusan Pembelian di Batik Putra Ardhana Laweyan

Abstract

This study aims to determine the effect of price, service quality, and promotion in the perspective of Islamic economics on purchasing decisions at Batik Putra Ardhana Laweyan. The population in this research is Putra Batik Ardhana Laweyan's consumers. Sampling was carried out using the slovin form ula, namely 70 respondents. The research method used is a quantitative research method using descriptive statistics, instrument tests, classical assumption tests and multiple linear regression analysis. The results of this study partially (t test) are the effect of price with a t value of 4.437 and a significant value of 0.000, so it has a positive and significant effect on purchasing decisions. The effect of service quality with a t value of 0.134 and a significant value of 0.894 means that there is no eff ect and is not significant on purchasing decisions. The influence of promotion with a t value of 4.303 and a significant value of 0.000 means a positive and significant effect on purchasing decisions.