Analisis Faktor Produk, Premi, Promosi, dan Religiusitas yang Mempengaruhi Minat Masyarakat Kota Surakarta dalam Memilih Asuransi Berbasis Syariah
Keywords:
product factors, premiums, promotions, religiosity, sharia insuranceAbstract
This Study aims to find out how product factors, premiums, promotions, and religiosity influence people's interest in choosing sharia-based insurance. Surakarta residents are the population considered in this study. Sugiyono's technique (2017) is used for sampling, where the sample size is at least ten times the number of variables examined. 50 people completed the survey as a result. Validity and reliability testing, classical assumption testing, and multiple linear regression analysis are the quantitative methodologies used in this study. The results of the partial product factor study (t test) with a t-value of -0.736 and a significance of 0.466 have nothing to do with interest. The premium factor with a significance level of 0.00 and a tvalue of 8.973 has a positive effect on interest. The promotion factor with a tvalue of 5.466 and a significance of 0.000 has a positive effect on interest. The religiosity factor with a tvalue of 24.438 and a significance of 0,000 has a positive effect on interest.References
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