Pengaruh Label BPOM, Labelisasi Halal, dan Lokasi Terhadap Minat Beli Obat di Apotek Merapi Farma Boyolali
Keywords:
BPOM Label, Halal Label, Location, Buying Drugs, PharmacyAbstract
This study aims to determine whether the BPOM label variables, halal labeling, and location affect the interest in buying drugs at the Merapi Farma Boyolali Pharmacy. This study uses quantitative methods. The sampling technique used a questionnaire with 90 respondents. This study has 3 independent variables and 1 dependent variable. The results of this study indicate that the BPOM label variable and location influence the interest in buying drugs at the Merapi Farma Boyolali Pharmacy. This is stated by the for the BPOM label variable 3.346 > 1.987 and location 4.911 > 1.987. As for the halal label variable, it does not affect the interest in buying drugs at the Merapi Farma Boyolali Pharmacy, this is expressed by the value or 0.852 > 1.987. Based on the results of the ANOVA (Analysis of variance) trial, it was obtained at 62.257 > 2.4.References
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