Pengaruh Harga, Promosi Penjualan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Toko ABC Surakarta Menurut Perspektif Islam
Keywords:
Price, Sales Promotion, Customer Satisfaction, Customer LoyaltyAbstract
This study aims to analyze the effect of price, sales promotion and customer satisfaction on customer loyalty at ABC Surakarta Store according to Islamic perception. The sample in this study was 80 respondents who were ABC Store customers. The analysis used is multiple regression analysis and uses data sourced from respondents. This type of research uses quantitative research with the data used is primary data and uses the questionnaire method in data collection. The data analysis method used in this study is multiple regression analysis. Based on the results of the analysis, it is known that Price has a significant effect on customer loyalty from variable testing, it was found that H0 was rejected and Ha was accepted with a significant value of 0.000. Sales Promotion has a significant effect on customer loyalty from variable testing, it was found that H0 was rejected and Ha was accepted with a significant value of 0.000. Customer satisfaction has a significant effect on customer loyalty from variable testing, it was found that HO was accepted and Ha was rejected with a significant value of 0.499.References
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