Pengaruh Kepercayaan, Kualitas Produk, dan Pengetahuan Masyarakat Terhadap Minat Menjadi Nasabah BTN Syariah Kantor Cabang Slamet Riyadi Surakarta
Keywords:
Trust, Product quality, Knowledge, InterestAbstract
The study aims to analyze the effect of trust, product quality and public knowledge on the interest in becoming a customer of an Islamic bank at the BTN Syariah Branch Office of Slamet Riyadi Surakarta. This research is a type of quantitative descriptive research using a questionnaire as a valid and reliable research instrument. Samples were taken of 100 customers of the BTN Syariah Bank, Slamet Riyadi Surakarta Branch Office by accidental sampling. Data analysis technique using multiple linear regression analysis. The research results show that trust, product quality, and public knowledge have an effect on the intention to become a customer either partially or simultaneously. So it is suggested that banks can always increase trust, product quality and public knowledge related to sharia banking so as to increase public interest in becoming customers.References
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