Analisis Marketing Syariah Dalam Meningkatkan Omzet Penjualan Pada PT Berkah Ridho Cinta Indonesia (Studi Kasus Brownies Cinta Cabang Kartasura)

Abstract

This study intends to decide Sharia Marketing Strategy to Increase Sales Turnover on Cinta Kartasura Brownies Products. This kind of examination is a subjective strategy. Research information "key informant" research, namely; Store Owners, Employees, and Consumers. While the method of information assortment is finished by interview, observation, documentation. The research results show that; 1) The marketing strategy for Love Brownies used is a market penetration strategy and a market development strategy: providing information to the public through promotions such as the internet and social media (Instagram, Facebook, advertising, banners and brochures), 2) The marketing constraints for Love Brownies products are: a ) The level of competition is increasing, b) Not yet opening branches outside Java, 3) Sharia Marketing Strategy in Selling Cinta Kartasura Brownies, which is a cycle of making, offering and changing worth which in the entire cycle is as per the standards of muamalah in Islam such as a) Divinity, b) Ethical, c) Realistic, d) Humatic. Which is applied in Brownies Cinta Kartasura.