Pengaruh Marketing Mix (Produk, Harga, Promosi, Lokasi) Terhadap Keputusan Menjadi Anggota di KSPPS BMT Tumang Surakarta
Keywords:
Price, Product, Promotion, Location, Decision to become a memberAbstract
This research aims to determine the influence of marketing mix on customer decisions to become members of KSPPS BMT Tumang Cab. Surakarta. This research method uses a type of quantitative research. The population of this study is 3934 person. This research sampling technique uses pusposive sampling, which is sampling with a certain weight. Data was obtained from the spread of quisioners as many as 100 respondents taken from members of KSPPS BMT Tumang Cab.Surakarta. While the hypothesis test uses multiple linear regression with the t-test, F test and Determination Coefficient Test (R²). The test results in the study showed 1) The product has a negative and significant influence on the decision to become a member of KSPPS BMT Tumang Cab.Surakarta. 2) Price has a positive and significant effect on the decision to become a member of KSPPS BMT Tumang Cab.Surakarta. 3) Promotion has a positive and significant effect on the decision to become a member of KSPPS BMT Tumang Cab.Surakarta 4) The location has no effect and significant effect on the decision to become a member of KSPPS BMT Tumang Cab.Surakarta.References
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