Pengaruh Shopping Lifestyle, Display Product dan Store Environment Terhadap Impulse Buying Pada Griya Hilfaaz
Keywords:
Shopping Lifestyle, Display Product, Store Environment, Impulse BuyingAbstract
This study aims to determine the effect of shopping lifestyle, product display and store environment on impulse buying in Griya Hilfaaz. This type of research is a type of correlational research, using a quantitative approach. The population in this study is all customers Griya Hilfaaz with the number of 1857 people. The sample size was taken by 75 customers who made purchase transactions at Griya Hilfaaz store. Sample determination technique in the form of accidental sampling. Data collection techniques using questionnaires. Data analysis method in this study using descriptive analysis and multiple linear regression analysis with statistical tools SPSS 23. Based on the results of testing the coefficient of determination R2 in this study obtained value adjusted R2 of 0.627, this means that the influence of variables shopping lifestyle, product display and store environment simultaneously to impulse buying on Griya Hilfaaz of 62.7% the remaining 37.3% influenced by other factors or variables that are not included in this study. The results of this study showed that shopping lifestyle significantly affect impulse buying, product display does not significantly affect impulse buying. The store environment affects impulse buying.References
Alma, B. (2009). Manajemen Pemasaran Dan Pemasaran Jasa. Cetakan Kedelapan. Bandung: Alfabeta
Alma, B. (2014). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta
Brian, P dan Mudiantono. (2014). Analisis Pegaruh Promosi, Emosi Positif Dan Store environment Terhadap Perilaku Impulse buying (Studi Kasus Pada Pelanggan Swalayan Tong Hien Di Kota Semarang). Diponegoro Journal Of Management, 3 (4)
Eka, P.I dan Suparna, G. (2016). Pengaruh Store environment Dan Impulse buying Tendency Terhadap Urge To Buy Impulsively Dan Impulse buying Behavior. E-Jurnal Manajemen Universitas Udayana,5 (7)
Engel,et all. (2010). Perilaku konsumen. Alih bahasa budiyanto. Jakarta:Binarupa aksara
Fani, Z., dan Whyosi, S. (2019). Pengaruh Hedonic Shopping Value Dan Shopping lifestyle Terhadap Impulse buying Pada Pelanggan Tokopedia Di Ota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 01 (1)
Ferdinand, A. (2014). Structural Equation Modelling (Ed. ke-5). Semarang: UNDIP
Ghozali, I. (2013). Model Persamaan Struktural : Konsep Dan Aplikasi Dengan Program AMOS 22.0 Update Bayesian SEM (Ed. Ke- 6). Semarang. Undippress
Irma, S. (2019). Pengaruh Fashion Involvement, Shopping lifestyle, Hedonic Shopping Value dan Positive Emotion Terhadap Impulse buying Produk Fashion pada Pelanggan Duta Mall Banjarmasin. At-Tadbir: Jurnal Ilmiah Manajemen, 3 (1)
Kuncoro, M. (2013). Metode Riset Untuk Bisnis Dan Ekonomi. Jakarta: Erlangga
Marcella, Dkk. (2017). Pengaruh Display product dan Store Atsmosphere terhadap Impulse buying pada Konsumen Matahari Department Store Mega Mall Manado. Jurnal Emba, 5(2)
Mowen, J. dan Minor, M. (2017). Perilaku Konsumen. Jilid 2 Edisi 5, Jakarta : Erlangga
Noor, J. (2017). Metodologi Penelitian, Skripsi, Tesis, Disertasi, Dan Karya Ilmiah, Jakata : Kencana Prenada Media Grup
Prastiwi, I.E. dan Fitria T.N. (2021). Benefit Perception Analysis, Risk Perception, Hedonic Motivation, Psychological Factors, Web Design To Online Shop Purchase Decisions. Journal of Management and Business. 4 (1)
Rismaya, S. (2018). Pengaruh Shopping Lifestyle Dan Hedonic Shopping Terhadap Impulse Buying Behavior. Skripsi. Surakarta. Fakultas Ekonomi Dan Bisnis Islam. Institut Agama Islam Negeri Surakarta
Sahertian, K. (2013). Pengaruh Stimulus Lingkungan Fisik Dan Lingkungan Sosial Terhadap Pembelian Impulsif (Studi Pada Hypermart Ambon City Center Passo Kota Ambon. Artavidya, 16 (1)
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, R & D. Bandung: CV Alfabeta
Tryanti, I. K dan Hidayat, R. (2018). Pengaruh Fashion Involvement Dan Shopping lifestyle Terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam, Journal of Applied Business Administration, 2 (2)
Utama, A. C. (2017). Pengaruh Discount, Store Atmosphere Dan Display product Terhadap Impulse buying. Skripsi. Malang. Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Malang Atmospherics, Store Theatrics Dan Sosial Factors Terhadap Pembelian Tidak Terencana. Jurnal Ilmu Administrasi Bisnis.
Yusri, A. dan Dayang, A. (2014). Pengaruh Hedonic Shopping Motivation Terhadap Shopping lifestyle Dan Impulse buying (Survei Pada Pelanggan Outlet Stradivarius Di Galaxy Mall Surabaya). Journal Administrasi Bisnis, 14 (2)
