Pengaruh Kualitas Pelayanan, Persepsi Kemudahan, dan Harga Terhadap Kepuasan Konsumen di Agen BSI Wijaya dalam Perspektif Syariah (Studi Kasus di Klaten)

Abstract

This study was conducted to determine whether service quality, perceived convenience, and price simultaneously and partially have an influence on consumer satisfaction at BSI Wijaya Agent in sharia perspective. This study uses a quantitative descriptive method with a sample size of 50 respondents. The determination of the sample in this study used the accidental sampling technique. Result Tests in the study show that: 1) There is a simultaneous influence between the variables of service quality, perceived convenience, and price on customer satisfaction at BSI Wijaya Agent in sharia perspective, this can be seen from the value of Fcount > Ftable (25,457 > 3,200). 2) Service quality partially has no significant effect on consumer satisfaction at BSI Wijaya Agent in sharia perspective, seen from the result of the tcount < ttable (1,568 < 2,013), then Ho is accepted and Ha is rejected. 3) Perception of convenience partially has a significant influence on customer satisfaction at BSI Wijaya Agent in sharia perspective, it can be seen from the value of tcount > ttable (2,884 > 2,013), then Ho is rejected and Ha is accepted. 4) Price partially has no significant effect on customer satisfaction at BSI Wijaya Agent at sharia perspective, this can be seen from the value of tcount < ttable (0,479 < 2,013), then Ho is accepted and Ha is rejected.