Pengaruh Kualitas Produk, Harga dan Marketing Syari’ah Terhadap Minat Beli Konsumen Hajimart Klaten Tahun 2021

Abstract

The thesis entitled "The Effect of Product Quality, Price and Sharia Marketing on Consumer Purchase Interest at Hajimart Stores in 2021" is the result of quantitative research that aims to answer questions about product quality, prices and sharia marketing on consumer buying interest at Hajimart Stores in 2021. The research methodology used is quantitative research using survey methods. The sampling technique used was random sampling with a total of 60 respondents. The data collection technique used a questionnaire which was processed using SPSS version 23. Data analysis used multiple linear regression. The results showed that there was no significant effect of product quality on consumer buying interest, this was evidenced by tcount = 0.347. Price has a significant influence between price and consumer buying interest as evidenced by tcount = 1.738 and Islamic marketing there is no significant effect between Islamic marketing and consumer buying interest, this is evidenced by tcount = 1.570. Because based on this research, these three factors affect the purchase intention of the Hajimart Klaten Store. For research related to consumer buying interest, it is necessary to look at other independent variable factors so that more respondents can conduct research that can influence consumer buying interest.