Pengaruh Pengetahuan Masyarakat Dan Sosialisasi Tentang Perbankan Syariah Terhadap Minat Menabung di Bank Syariah (Studi Pada Masyarakat Joho Klaten)

Abstract

This study aims to determine the effect of public knowledge and socialization about Islamic banking on interest in saving in Islamic banks (study on the Klaten community). This study uses a quantitative approach with 84 populations of the Klaten community, the sample is taken using a sampling technique and the sampling technique is using random sampling. In this study, there are 3 hypotheses, namely: 1) Public knowledge has a positive effect on interest in saving in Islamic banks. 2) Socialization has a positive effect on interest in saving in Islamic banks. 3) There is a joint positive influence on public knowledge and socialization on interest in saving in Islamic banks. The test results show that: 1) public knowledge has no significant effect on interest in saving in the bank, this can be seen from the value of tcount < ttable (1.710 <1.990). 2) the socialization variable has a positive and significant effect on interest in saving in Islamic banks, this can be seen from the value of tcount > ttable (7.419 > 1.990). 3) there is a simultaneous significant effect between public knowledge and socialization on interest in saving in Islamic banks, this can be seen from the value of Fcount > Ftable (84,775 > 3,959).