Pengaruh Strategi Pemasaran (Marketing Mix) Untuk Meningkatkan Penjualan Peyek Kacang Menurut Perspektif Islam

Abstract

The purpose of this study is to see the effect of marketing strategy (marketing mix) to increase the sales of Ibu Heru Peyek Peanut according to the Islamic perspective. Research subjects are all people who can provide information about the data needed in research. To obtain data and information, it is necessary to have a research subject. The technique used in this research is Accidental Sampling. The population in this research is all the people of Surakarta City who accidentally meet in person. The sample in this study was 60 respondents obtained through the Accidental Sampling technique. The results of the research produced by the researcher, namely the marketing strategy (product) has no effect on sales with the results of t count 1.744 and sig. 0.087, marketing strategy (price) has an effect on sales with t count 2.867 and sig. 0.006, marketing strategy (place) has no effect on sales with the results of t count 0.613 and sig. 0.543 and marketing strategy (promotion) has an effect on sales with the results of t count 3.736 and sig. 0.000.