Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Produk di Toko Kurnia Hijab Kabupaten Boyolali Ditinjau dari Ekonomi Islam

Abstract

This research is motivated by the number of business people who are lacking understand good marketing strategy planning. And most of Many of these business people are not responsible for goods sold has been produced. Thus, not a few people feel disadvantaged by the businessthat is irresponsible. Because, they are only oriented to profit without thinking about the impact that has been given by that person.The research method used in this study is qualitative, by interviewing informants at the Kurnia Hijab shop. Research procedure field that produces descriptive data, namely in the form of data orally or written from the person or behavior that has been observed. Because it's deep In this research, every symptom related to Islamic marketing at the Kurnia Hijab shop will be thoroughly and in-depth studied and efforts will be made to give a deep meaning to the phenomena found.The research results show that in addition to implementing the strategyconventional marketing, Kurnia Hijab stores also implement marketing strategies Islamic, namely marketing strategies that are in accordance with the application of characteristics, prophet Muhammad's marketing practices consisting of shiddiq, amanah, tabligh and fathanah, and in accordance with sharia marketing principles consisting ofEfforts, Benefits, Trust, and Advice.