Analisis Strategi Peningkatan Fundraising Dana Zakat Infaq Sedekah Pada Lembaga Amil Zakat Daarut Tauhid Kantor Pelaksana Program (KPP) Solo
Keywords:
fundraising strategy, ZIS, DT Peduli SoloAbstract
The existence of a gap between the potential and the realization of zakat needs to be considered quite seriously so that there is a need for deeper digging regarding fundraising methods or strategies to increase fundraising. This study aims to determine the effectiveness and evaluation of existing strategies to increase the collection of zakat, infaq, and alms funds at the Amil Zakat DT Peduli Solo Institute. The methods used in this research are literature study, observation, interviews, documentation, and distributing questionnaires. In this study using primary data obtained from interviews and secondary data sourced from relevant literature. The data analysis technique used is SWOT analysis and IFAS-EFAS. The results of the study show that the effectiveness of the strategy implemented by DT Peduli Solo is in the offline strategy, namely in the form of corporate, retail and events. Based on the SWOT analysis, the position of the strategy implemented by DT Peduli Solo is in quadrant I which supports an aggressive strategy, which means that the strategy implemented is good. This was obtained from the IFAS score of 1.46 and EFAS 2.30 so it is recommended to maximize the strength and opportunity factors.References
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