Pengaruh Kepercayaan, Kualitas Pelayanan dan Kemudahan Terhadap Minat Pelanggan Menggunakan Biro Jasa Umroh dan Haji (Studi Kasus di Biro Jasa Ribath Rindu Baitullah Cabang Klaten)
Keywords:
Trust, Service Quality, Convenience, Customer InterestAbstract
The research was conducted with the aim of knowing Trust, Service Quality, and Convenience to Interested Customers at the Hajj and Umrah Service Bureau at the Ribath Rindu Baitullah Klaten Branch. The data used is primary data. The variables of this study consist of Trust (X1), Service Quality (X2), Convenience (X3), and Customer Interest as bonding variables. The analysis used in this study was the SPSS program version 23.00 method of Data Analysis Descriptive Statistical Test, Description of Respondents, Instrument Test consisting of validity and reliability tests, Classical Assumption Test consisting of Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test, Test The hypothesis consists of Multiple Linear Regression Test T Test, F Test, and Determination Test. Based on the results of research that has been conducted on all data that has been obtained from respondents, it can be interpreted that trust, service quality, ease of choosing have a positive and significant influence on customer interest at the Hajj and Umrah Services Bureau, Ribath Rindu Baitullah, Klaten Branch.References
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