Pengaruh Motivasi, Kualitas Produk, Harga, Iklan, dan Word Of Mouth Dalam Ekonomi Islam Terhadap Minat Pembelian Handphone
Keywords:
Motivation, product quality, price, advertising, word of mouthAbstract
The purpose of the researchers in conducting this research was to determine the effect of motivation, product quality, price, advertising, and word of mouth on the purchase intention of ITB AAS Indonesia students' cell phones for the Bachelor of Islamic Economics Study Program Class of 2019. The method used in this study is a quantitative approach method. Based on the results of this study, it shows that motivation has no significant effect on the interest in buying mobile phones for ITB AAS Indonesia students of the 2019 Islamic Economics Undergraduate Study Program. has a significant effect on the intention to purchase mobile phones of ITB AAS Indonesia students of the 2019 Islamic Economics Study Program, advertising has no significant effect on the purchase intentions of ITB AAS Indonesia students of the 2019 Islamic Economics S1 Study Program, word of mouth has a significant effect on the purchase intentions of ITB AAS students' mobile phones Indonesia Undergraduate Islamic Economics Study Program Batch 2019. Taken together the variables of motivation, product quality, price, advertising, and word of mouth have a significant effect on the purchase intention of ITB AAS Indonesia students' cell phones, S1 Islamic Economics Study Program Batch 2019.References
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