Pengaruh Labelisasi Halal, Harga Serta Kualitas Pelayanan Terhadap Kepuasan Pelanggan di G-Ramen Gentan Sukoharjo
Keywords:
Halal Labeling, Price, Service Quality, Customer SatisfactionAbstract
The purpose of this study was to examine the effect of Halal Labeling, Price and Service Quality on Customer Satisfaction at G-Ramen Gentan Sukoharjo, with a total sample of 102 respondents. The method used is quantitative with purposive sampling. The instrument used is a questionnaire with multiple linear regression analysis techniques. The results of this study indicate that Halal Labeling has a positive and significant positive effect on customer satisfaction because the result is a t value of 2,751 with a significant level of 0.007, <0.5, Price has a positive and significant positive effect on customer satisfaction because the results obtained are a t value of 4,327 with a significant level of 0,000, Quality service has a significant positive effect on customer satisfaction because the result obtained is a t value of 2.445 with a significant level of 0.016.References
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