Strategi Pemasaran Syariah Dalam Meningkatkan Volume Penjualan (Studi Kasus di Toko Busana Muslim Sumber Rejeki Barokah di Desa Sanggrahan, Grogol, Sukoharjo)

Abstract

This research is motivated by the desire of researchers to find out how the strategies carried out by entrepreneurs in increasing sales volume. Which can be seen at this time that there are many business competitors in the clothing sector, especially the Sumber Rejeki Barokah Muslim Clothing Store in the Sukoharjo area. Therefore, business people prepare a good business strategy so that sales volume is stable and increases. With this, the researcher is interested in further examining what strategies entrepreneurs use in maintaining their business. This type of research uses a descriptive qualitative approach. The data collection method used is the interview method, the observation method, and the documentation method. While the data analysis technique used is descriptive data analysis technique. The results of this study reveal that the sharia marketing strategy used by the Sumber Rejeki Barokah Muslim Clothing Store to increase sales volume is product strategy, pricing strategy, promotion strategy, and distribution strategy. The strategy carried out is in accordance with Islamic sharia because it imitates the nature of the marketing of the Prophet Muhammad SAW. Then for the supporting factors in implementing the sharia marketing strategy at the Sumber Rejeki Barokah Muslim Clothing Store, namely quality products, consumer trust, and good service. The inhibiting factors in implementing the sharia marketing strategy are raw material suppliers and competitors.